“Phottix is the new standard for cutting-edge innovation and excellence in photographic TTL lighting triggering accessories. Together, we are committed to changing the industry and making TTL flash solutions easy and accessible to everyone,” said Jan Lederman, MAC Group President.

Holder of 40 patents, Phottix achieved acclaim for its award-winning Phottix Odin™ TTL Flash Trigger – the first trigger to feature full TTL, manual power, and flash zoom control. The revolutionary Phottix Mitros+™ TTL Transceiver Flash combines a radio TTL flash trigger and receiver into a hot shoe flash that is now on the scene and exciting photographers worldwide. The recently introduced Indra500 TTL Monolight and Indra 360 TTL Monolight portable studio flashes will soon be the standard for the wedding and portrait market.

Phottix also offers an extensive line of electronic accessories including the Strato™ and Ares™ series of flash triggers, remotes, shutter releases, and lighting and studio solutions. All Phottix products are developed with feedback from professional photographers to make them totally intuitive and easily integrated into any shooter’s workflow. The Phottix products and in-the-field support are already becoming things of legend. Their stable of professional photographers and photo-educators is growing daily.

Together with MAC Group, our combined commitment will be on providing best-in-class education and inspiration to photographers looking to take their work to the next level.

Big things are ahead.